I wonder if there are any theaters that take movie length into account when pricing admission. Last night, I saw “The Girl with the Dragon Tattoo”, which came in around 2.5 hours. Compare that with “Toy Story 3”, which (according to secondary sources) runs approximately 1.6 hours. Basically, for every two showings of TGwtDT, a theater could instead put on three showings of TS3.
I’m sure there are demand issues involved here, but simple logic to me suggests that more showings means more people in the seats, which yields more revenue through admissions and concessions (I’m assuming the margninal cost of showing a movie is negligible). Inversely, a longer movie means fewer viewings and consequently less revenue.
So maybe longer movies should be more expensive? Or shorter movies should be cheaper? As an aside, If quality were a determining factor in price, then I paid too much last night.