Menu Consistency: An Ode to Five Guys
There are many reasons to love Five Guys: good burgers, fresh fries, and free toppings, to name a few.
But I’ve got another reason to praise this fast food establishment, one that is near and dear to my heart: menu pricing consistency.
I snapped this photo at the Five Guys in Brooklyn.
If you look closely and do the calculations, you will notice that the addition of cheese costs the same 72 cents no matter what sandwich you add it to. Not only that, but the difference in price between Burger Type X and Little Burger Type X is $1.68, regardless of which Type (“cheese”, “bacon cheese”, etc) you choose.
It should be this way. Cheese is cheese; an extra patty is an extra patty. But I’ve spent a lot of time analyzing and deconstructing menus, and rarely are they so mathematically sound. If you don’t believe me, just check out this Wendy’s menu!