Counterproductive Deceptive Advertising

Published by patrick honner on

As someone who is both quantitative and skeptical by nature, I always head straight for the fine print of a deal:  that’s usually where you discover that it’s not as great as advertised.

Which makes the fine print here all the more confusing.  I saw “You Pay 2 $3” in big font and thought to myself “Ok, I’m getting two green peppers for three dollars”.

Upon closer inspection, I realized that the price was actually two pounds of green peppers for three dollars.  At around half-a-pound each, this means you really get about 4 green peppers for $3.  Isn’t that what you want to advertise?

I wonder how many people picked up a green pepper, thought “$1.50 is too much!”  and put it down.

Categories: Appreciation

patrick honner

Math teacher in Brooklyn, New York


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